Solucient Expands Relationship with Sharp HealthCare to Include CRM Tool

EVANSTON, IL — January 11, 2006 — Sharp HealthCare, San Diego's leading healthcare system, has selected crmView™ from Solucient® as its customer relationship management (CRM) solution.

crmView is a CRM tool that allows healthcare providers to collect data from across its organization to build a CRM database. It combines the industry's leading consumer research with online reporting and HouseholdView™, Solucient's proprietary healthcare segmentation system. In addition to crmView, Sharp uses other planning and marketing tools from Solucient including The Market Planner® Plus and Healthview Plus®.

According to Jared Solomon, advertising and custom relationship marketing manager for Sharp, the common segmentation system used by all three tools is one of the main reasons why Sharp chose crmView as its new customer relationship management tool. "The common segmentation among these three products allows us to conduct more effective research about who we are going to target, resulting in a more seamless execution," said Solomon.

Sharp will use crmView to assist the organization in continuing with its current customer relationship marketing campaigns, including a new movers program and service line campaigns.

Although Sharp evaluated other CRM tools for consideration, Solomon noted that Solucient's crmView provided the "best overall value for the investment."

Other advantages to Solucient's crmView, according to Solomon, include its easy-to-use interface, and the customer service and support. "Solucient's customer service and support team provide us with the necessary assistance to resolve any technical issues. In addition, they are there to provide strategic input on our campaigns and to share best practices," Solomon added.

"Solucient is pleased to be able to expand its relationship with Sharp to include this important marketing tool," said Al Vega, senior vice president, sales and corporate marketing for Solucient. "We look forward to working with them to help improve marketing ROI through more precise consumer targeting."

About Sharp HealthCare
Consistently ranked as the number-one integrated healthcare system in Southern California by Modern Healthcare, Sharp HealthCare is San Diego's most comprehensive healthcare delivery system, recognized for clinical excellence in cardiac, women's, cancer, orthopedic, multiorgan transplantation, rehabilitation and behavioral health services. The Sharp system includes four acute care hospitals, three specialty hospitals, three affiliated medical groups and a health plan. To learn more about Sharp, visit www.sharp.com.

About Solucient
Solucient® is an information products company serving the healthcare industry. It is the market leader in providing tools and vital insights that healthcare managers use to improve the performance of their organizations.

By integrating, standardizing and enhancing healthcare information, Solucient provides comparative measurements of cost, quality and market performance. Solucient's expertise and proven solutions enable providers, payers and pharmaceutical companies to drive business growth, manage costs and deliver high quality care. For more information, visit www.solucient.com.