Scarborough Research and Solucient Form Strategic Alliance

EVANSTON, IL — September 27, 2006 — Scarborough Research, the leading market research firm for identifying the shopping, media and lifestyle patterns of adults, and Solucient®, the nation's leading source of information products for the healthcare industry, have formed a strategic alliance to help marketers better understand today's healthcare consumers and how to reach them.

Under the agreement, Scarborough is embedding Solucient's HouseholdView™ proprietary life-stage segmentation system and HealthView Plus®, Solucient's proprietary national research on consumer attitudes and behaviors around healthcare services, into Scarborough's databases on consumer shopping habits, media patterns, demographics and lifestyles. This will allow healthcare marketers to examine local consumer media utilization to create more efficient media plans targeting specific segments, based on healthcare needs. Marketers can also use segmentation information when planning other marketing programs, such as co-marketing initiatives.

"The incredible strength of Scarborough local market consumer insight complements the healthcare-specific data contained in HouseholdView and HealthView Plus," says Al Vega, senior vice president, sales and corporate marketing for Solucient. "Solucient and Scarborough together can offer clients a powerful market research product."

"We are excited to work with Solucient to expand our market opportunities," says Alisa Joseph, vice president of advertiser marketing services for Scarborough. "Using Solucient data, marketers can now create more effective marketing tailored to the specific needs of targeted customer segments, leveraging HouseholdView age-based and other key life-stage variables."

Developed specifically for the healthcare market, the HouseholdView segmentation system identifies 56 different types of healthcare households. Combined with HealthView Plus research on 20,000 households annually, and the Scarborough local research of 210,000 consumers specific to each market, the Scarborough-Solucient partnership enables marketers to understand attitudes, behaviors and decision-making patterns of healthcare consumers.

About Scarborough Research
Scarborough Research, an MRC accredited media and marketing service, (www.scarborough.com, info@scarborough.com) measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers. Products and services include local market consumer insight studies in 80 Top-Tier Markets (5 new markets added in release 2 2006) and 6 Mid-Tier Markets, Scarborough USA+ (a national database), Hispanic studies, customer relationship management and database integration solutions. With more than 30 years of experience, Scarborough measures 1,700 categories and serves a broad client base of approximately 3,500 subscribers including marketers, advertising agencies, electronic and print media, broadcast and cable television, radio stations, sports teams and leagues, and out-of-home companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and VNU Media Measurement & Information (vnu.com).

About Solucient
Solucient® is an information products company serving the healthcare industry. It is the market leader in providing tools and vital insights that healthcare managers use to improve the performance of their organizations.

By integrating, standardizing and enhancing healthcare information, Solucient provides comparative measurements of cost, quality and market performance. Solucient's expertise and proven solutions enable providers and pharmaceutical companies to drive business growth, manage costs and deliver high quality care. For more information, visit www.solucient.com.