Deborah Heart and Lung Center signs agreement to use
Thomson Healthcare CRM tool
EVANSTON, IL —
April 25, 2007 —Deborah Heart and Lung Center, the only cardiac and pulmonary specialty hospital in New Jersey, has entered into an agreement to use crmView™, a customer relationship management tool from Thomson Healthcare.
Thomson Healthcare’s crmView offers vital insight into customer needs and behavior — the insight marketers need to develop highly effective marketing campaigns. With crmView, marketers gain reliable information to build awareness, influence referral and utilization patterns, track response, and report ROI based on downstream utilization.
According to Tom Campbell, vice president of marketing, Deborah Heart and Lung Center, “We chose crmView because it offers us the flexibility to address multiple marketing needs throughout our organization, from recruiting to fundraising to patient education. It is the perfect tool for us to get our message out to many different target markets, including patients, potential patients, donors, and prospective employees.”
Deborah Heart and Lung Center has a unique mission providing care regardless of the ability to pay through its significant fundraising efforts and a strong commitment to research.
“Deborah’s unique mission extends beyond its local market,” says Robert Porr, northeast regional director, Thomson Healthcare. “It is no surprise to me that a leader in cardiovascular and pulmonary care would choose to use a cutting edge marketing tool such as crmView.”
About Deborah Heart and Lung Center
Located in Browns Mills, New Jersey, Deborah Heart and Lung Center (www.deborah.org) offers the latest surgical techniques and non-surgical alternatives for diagnosing and treating all forms of cardiac, vascular and pulmonary diseases. The Deborah campus consists of Deborah Heart and Lung Center, a 161-bed hospital with a full-service ambulatory care center and Deborah Hospital Foundation (www.deborahfoundation.org), the fundraising arm for the Center with approximately 68,000 volunteers supporting the Deborah mission.
About Thomson Healthcare Thomson Healthcare is the leading provider of decision support solutions that help organizations across the healthcare industry improve clinical and business performance. Thomson Healthcare products and services help clinicians, hospitals, employers, health plans, government agencies, and pharmaceutical companies manage the cost and improve the quality of healthcare.
Thomson Healthcare is a part of The Thomson Corporation, a provider of value-added information, software tools and applications to professionals in the fields of healthcare, law, tax, accounting, scientific research, and financial services. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC). For more information, visit www.thomsonhealthcare.com.
|