HealthView Plus®
A Close-Up Picture of Consumer Research for Successful, Targeted Marketing
Campaigns
Business issues:
Today's consumers are being asked to take on more responsibility for their healthcare, and they're doing their homework. That means healthcare providers must ask themselves:
- How can we drive more business to our facility?
- How can we be sure we deliver the right message to the right consumers with the right media?
- How do we make ourselves stand out among our competitors and clearly communicate why consumers should choose us?
Maximize marketing opportunities: Solucient's industry-leading
expertise and robust methodologies let healthcare providers plan marketing
campaigns confidently, locally and successfully. Use Solucient's HealthView
Plus® ZIP code-level consumer research to develop marketing messages that
resonate with your best potential customers. Identify your most important
consumer segments, gain insight into their healthcare decision-making, usage
patterns and media habits to create messages specific to your target households
- in the medium they prefer.
Discover the advantages: Solucient's consumer research
marketing information is integrated with our The Market Planner® Plus tool,
which includes HouseholdView™ -- our proprietary life-stage segmentation
system that identifies 56 different types of healthcare households. You
can easily create reports, with full graphing and mapping capabilities,
based on our annual consumer research survey of 20,000 consumers nationwide.
If you like, you can augment that data with primary research or your own
custom study for further insights.
See results: With HealthView Plus, you can attract and
retain the consumer segments most important to your success. You will support
profitable revenue growth initiatives and position your marketing department
as a revenue center -- rather than a cost center -- through improved return
on marketing investment. HealthView Plus means you can understand and leverage
trends in healthcare consumerism for long-term strategic planning and success.
Truly effective marketing begins and ends with truly valuable information. With Solucient's HealthView Plus, you will:
- Tailor the message and the medium to your target households
- Build valuable relationships with your primary market segments
- Differentiate yourself from the competition
- Support your strategic planning with the most relevant, robust, ZIP-code-segmented information available in the industry.
Insight: Market a new cardiac care center
The straightforward HealthView Plus format lets marketing professionals substantiate the rationale for their plans. For a cardiac care center, for example, HealthView Plus can demonstrate how many households in the facility's targeted ZIP codes need cardiac care, identify other chronic conditions they may have and recognize other healthcare services they use.
Insight: Increase consumer awareness of a sleep disorder center
Solucient's ZIP code-level data means healthcare providers can determine the demographics of customers who use services such as sleep disorder centers and develop awareness campaigns accordingly. HealthView Plus helps providers understand how these consumers make healthcare decisions and what media they prefer for healthcare messages, as well as the other healthcare services they use and other medical conditions for which they are being treated.
Obtain unparalleled support for
unrivaled results: Our customers can rely on our local account teams' expertise as confidently as they rely on the integrity of our data. Backed by Solucient's Learning Resources center, our teams provide ongoing support, product training and marketing expertise to ensure value and ROI. Look to Solucient® for support when you need results.
For more information about HealthView Plus, e-mail th.providerinfo@thomson.com.
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