The Market Impact Modeler
Forecasting The Impact of Technology on Your Organization's Future
Business issues:
If one thing is certain in today's rapidly evolving healthcare industry, it is change. Keeping up with advances in medical technology can be overwhelming. It is crucial to be able to accurately forecast the effect of new technologies and how they could affect your revenue. That means hospital marketing and financial executives must ask themselves:
- How can we accurately evaluate which new technologies and service lines to invest in to drive growth?
- What impact will the purchase of new technologies have on our business?
- How will new technologies affect healthcare utilization rates and how can we take advantage of these changes?
Clarify the decision-making process: An Internet-based solution, the Market Impact Modeler forecasts the impact of new technologies on patient volumes over the next 15 years by modeling local utilization rates and long-term population growth. Use the Market Impact Modeler to evaluate your need to invest in new and emerging technologies, and to understand how technology may affect inpatient discharges, length of stay, outpatient visits and emergency department visits. The Market Impact Modeler provides unique baseline use rates for every county in the United States and allows you to input and save your standard service-area definitions to ensure consistency.
Discover the advantages: The Market Impact Modeler is accurate and highly specific, allowing you to forecast trends in healthcare utilization by zip code. It combines Solucient's expertise in modeling local healthcare utilization rates and long-term population growth data with the Health Technology Center's (HealthTech) comprehensive, clinically relevant, and unbiased research on the expected impact of new medical technology.
See results: With the Market Impact Modeler, you get detailed and reliable data that you can use to accurately determine the effect of new products and make truly informed decisions about the future of your organization. The Market Impact Modeler offers precise forecasts for a wide range of medical technologies that could have a great impact on healthcare services over the next 15 years, including drug-eluting stents, laparoscopic gastric bypass surgery, CT colonoscopy and minimally invasive hip replacement surgery.
Use the Market Impact Modeler to:
- Improve long-term budgeting by properly planning for investments in technology
- Avoid over-investment in technologies by understanding which new and emerging
technologies have the greatest potential
- Plan for consumer demand for treatments based on new technologies by forecasting patient resource and use rates in hospitals
Insight: Drug-eluting stents
Data from Solucient's Market Impact Modeler shows that despite steady population growth, the use of drug-eluting stents to treat clogged arteries will significantly reduce the number of cardiac inpatients over the next several years. When HealthTech predicted a decrease in discharge rates for heart attack patients due to the adoption of drug-eluting stents, Solucient® combined this prediction with demographic and technology forecasting data to provide a more accurate projection of how these two factors would affect local markets. The resulting data indicated that the impact of drug-eluting stents would outweigh the effect of population growth during the initial adoption period. But as drug-eluting stents become the norm, the effect of demographics will again dominate - as would other technologies that affect the same patients. Solucient's ability to dovetail data and information provided valuable insights to trends and forecasting.
Obtain unparalleled support for
unrivaled results: Our customers can rely on our local
account teams' expertise as confidently as they rely on the integrity of
our data. Backed by Solucient's Learning Resources center, our teams provide
ongoing support, product training and marketing expertise to ensure value
and ROI. Look to Solucient for support when you need results.
| 
