Market Insight Services
Strategic Planning Assistance to Develop Effective, Customized Strategic Plans
Business issues:Leading healthcare organizations know they must balance strong operations with equally strong positioning for the future if they are to remain effective. Strategic planning is essential if healthcare organizations are to keep up with an ever-changing market. Every organization is different; each must understand its market and its strengths to set effective planning and marketing efforts.
Healthcare providers must ask themselves:
- Which service lines are growing in our market? By how much? In which should we invest for profitable growth?
- Where is our market likely to grow? Do we have physicians positioned in these locations and specialties?
- Do we have the information we need to support an actionable strategic plan?
Facilitate change: Solucient's team of professionals works with your leadership to provide the insight you need to set a strategic direction that anticipates market changes, demographic shifts, competitive pressures, technological advances and program development.
Build on knowledge: We give you the information you need at the level you require. Our planning and marketing services include:
- Organization-wide insights: We develop a "fact book" of information to give you a thorough understanding of your market and its influences on your hospital's health. Designed to facilitate development of a comprehensive organizational strategy, this data is the foundation for strategic discussions that prompt visible results.
- Strategic planning assistance: Our team works with your organization to understand and interpret the impact of the information included in the fact book. Solucient® facilitates the necessary leadership discussions around these findings to develop consensus among senior managers, medical staff leadership and board members. We will take you from findings to conclusions to actionable strategic initiatives.
- Medical staff development: We leverage our data resources and expertise to provide detailed physician needs assessment and development strategies. Our analysis helps you target recruitment efforts to meet your current market needs and prepare for anticipated changes.
Realize the benefits: Working with Solucient's consultants, you will predict current and future market demands for physicians and services, and develop strategies to meet those demands. Solucient's Professional Services consultants use a "teach as we go" approach to gain physician buy-in and to position you for sustainable change.
See results: Our consultants partner with you to investigate the data you need to develop your strategic planning and market assessments. No other company offers the precise combination of healthcare intelligence and talented, multidisciplinary personnel you need. We're with you every step of the way.
Insight: Pomona Valley Hospital Medical Center Updates Strategic Plan
Like most hospitals, Pomona Valley Hospital Medical Center (PVHMC) has a strategic plan to guide its response to needs and opportunities in their market. Recognizing that significant changes (aging population, manpower shortages, population shifts and changes in technology) are shaping future needs, PVHMC asked Solucient to help update their strategic plan.
"Healthcare is a local issue," says Richard Yochum, CEO. "National trends play themselves out locally, requiring targeted strategic initiatives to effectively respond and position our hospital to meet the needs of the diverse and changing community we serve."
A Solucient Professional Services team worked with PVHMC to draft a new plan that addresses the changing needs of the hospital's service region. The team analyzed a wide variety of planning data to arrive at detailed findings and conclusions. These were then used to craft a number of strategic initiatives that were successfully presented to the hospital board to guide the hospital going forward.
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